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Industrial B2B Marketing

Google Ads for Manufacturing & Industrial

We run Google Ads for custom manufacturers, industrial suppliers, B2B component fabricators, and OEM suppliers in Canada and the USA seeking high-value RFQs and contract clients.

Primary outcome

More contract manufacturing & RFQ inquiries

We build targeted B2B search campaigns targeting procurement managers, engineers, and buyers searching for specialized manufacturing services, custom fabrication, and industrial parts.

Custom fabrication vs off-the-shelf industrial parts campaign architecture
Negative keyword filtering for DIY, consumer, and job-seeker searches
RFQ form optimization designed for technical buyer specifications
Long-sales-cycle offline CRM conversion attribution

What's included

Manufacturers and industrial suppliers build enterprise value by securing long-term contract relationships with corporate procurement buyers.

We build Google Ads campaigns for industrial companies in Canada and the USA that deliver qualified RFQs and contract pipeline growth.

FAQ

Questions buyers ask before committing

How do you block consumer and retail searches for industrial products?

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We install negative keyword lists containing terms like 'retail', 'amazon', 'home depot', 'diy', 'used', 'hobby', 'jobs', and 'salary'.

Can you target procurement managers and design engineers?

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Yes, we target specialized technical long-tail keywords (e.g. 'ISO certified CNC machining shop') and use B2B audience signals.

How do you track RFQs with long sales cycles?

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We connect Google Ads tracking with your CRM (HubSpot, Salesforce) to upload offline conversion milestones as quotes are issued and contracts close.

Do you manage campaigns for both custom contract manufacturers and catalog suppliers?

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Yes, we build Search campaigns for custom manufacturing services and Search/Shopping campaigns for B2B industrial component catalogs.

Related services

Other ways we help local service brands grow

Google Ads Management

Industrial B2B PPC management focused on high-value procurement RFQs.

Learn more

Landing Page CRO

B2B manufacturing landing pages built with technical spec callouts and CAD file upload forms.

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Conversion Tracking

RFQ form attribution, technical call tracking, and offline CRM pipeline integration.

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