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Accounting Firm Marketing

Google Ads for CPA & Accounting Firms

We run Google Ads for CPA practices and accounting firms in Canada and the USA seeking lucrative corporate bookkeeping, tax planning, and fractional CFO clients.

Primary outcome

More corporate accounting & tax advisory clients

We build intent-driven campaigns targeting business owners and executives searching for reliable corporate accounting, tax strategy, and audit advisory services.

B2B corporate accounting vs individual tax return campaign separation
Negative keyword protection against personal $50 tax filing inquiries
Landing pages optimized for corporate consultation scheduling
Year-round pipeline generation beyond tax season spikes

What's included

Accounting practices build long-term enterprise value through recurring corporate retainers and advisory relationships.

We build Google Ads campaigns for CPA firms and accountants in Canada and the USA that consistently bring qualified business clients to your desk.

FAQ

Questions buyers ask before committing

How do you block personal W-2 / T4 tax filing inquiries?

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We use negative keyword lists featuring terms like 'cheap tax prep', 'turbotax', 'personal tax filing', 'free tax return', and 'student tax'.

Can you target specific industries, like real estate CPAs or tech startup accounting?

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Yes, we build industry-specific landing pages and search ad groups tailored to specialized accounting needs.

How do you handle campaign seasonality during tax season?

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We increase corporate tax planning budgets in Q3/Q4 and transition focus to monthly bookkeeping and advisory retainers in Q1/Q2.

Do you work with both sole practitioner CPAs and mid-sized accounting firms?

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Yes, we tailor campaign scale and budget allocation to match your firm's partner capacity and client onboarding goals.

Related services

Other ways we help local service brands grow

Google Ads Management

B2B professional service PPC management focused on high-retainer clients.

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Landing Page CRO

High-authority landing pages tailored for business owners and corporate decision-makers.

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Conversion Tracking

Call tracking and CRM integration for professional service consultations.

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