Skip to main content

Pest Control Marketing

Google Ads for Pest Control

We run Google Ads for pest control operators in Canada and the USA wanting urgent extermination calls, bed bug treatments, termite inspections, and recurring protection plans.

Primary outcome

More extermination calls & recurring service plans

We build dedicated campaign streams for high-urgency pest infestations and high-ticket termite/bed bug treatments, connecting technicians with local property owners.

Emergency infestation breakdown vs annual pest protection plan campaign separation
Pest-specific ad groups (Termites, Bed Bugs, Rodents, Wildlife, Wasps)
Call tracking with instant dispatch office attribution
Negative keyword protection against DIY extermination searches

What's included

Pest control companies build recurring enterprise value by capturing emergency infestation calls and converting them into annual protection contracts.

We build Google Ads campaigns for pest control operators in Canada and the USA that keep your technicians dispatched and your routes full.

FAQ

Questions buyers ask before committing

How do you block DIY homeowners looking for natural pest remedies?

+

We install negative keyword lists containing terms like 'diy', 'natural', 'home remedy', 'vinegar', 'peppermint oil', 'youtube', and 'borax'.

Can you target high-ticket termite inspections and bed bug heat treatments?

+

Yes, we build dedicated campaigns specifically targeting termite treatments, bed bug heat extermination, and wildlife trapping.

How do you handle seasonal pest transitions (wasps in summer, mice in winter)?

+

We adjust campaign budget allocation seasonally, scaling stinging insect ads in summer and transitioning to rodent proofing and indoor pests in winter.

How do you track call conversions for pest control?

+

We use dynamic call tracking numbers on your website to log caller duration, location, and exact search keyword attribution.

Related services

Other ways we help local service brands grow

Google Ads Management

Pest control operator PPC management focused on call volume and recurring plan signups.

Learn more

Landing Page CRO

Mobile pest landing pages built for immediate phone calls and fast inspection booking.

Learn more

Conversion Tracking

Real-time call tracking and local inspection conversion reporting.

Learn more
Book a call Free audit