Legal PPC Marketing

Google Ads for Lawyers & Law Firms

We run Google Ads for law firms and attorneys in Canada and the USA seeking high-value case inquiries, consultation bookings, and cleaner cost per signed client.

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Primary Outcome

More case inquiries & consultation bookings

We build practice-area-specific campaigns targeting individuals and businesses actively searching for legal representation in personal injury, family law, criminal defense, and corporate law.

✓ Practice area-specific campaign architecture (Personal Injury, Criminal, Family, Business)

✓ Negative keyword filtering for free legal advice and form-fill researchers

✓ High-trust landing pages highlighting attorney credentials & case results

✓ Call tracking and CRM signed-case conversion attribution

What's Included & Strategy Breakdown

Law firms grow by securing qualified cases in high-value practice areas.

We build Google Ads campaigns for law firms in Canada and the USA that capture high-intent prospects and deliver a steady stream of signed clients.

Business Fit

Are your legal ads burning budget on people looking for free legal advice?

If your law firm spends ad budget on Google Search but receives inquiries from people asking for free advice or looking for pro bono lawyers, your campaigns lack intent control. Legal keywords are among the most expensive on Google Search, requiring strict practice area segmentation and negative keyword protection.

We partner with law firms across North America to build high-converting search campaigns that turn searchers into signed clients.

Our Proven Process

Audit practice area search intent & CPCs

We analyze practice area search queries and competitor bidding to eliminate waste on non-converting legal advice traffic.

Structure campaigns by specific practice area

We separate high-ticket personal injury and criminal defense from general consultation inquiries into distinct campaigns.

Scale qualified client inquiries

We optimize bids for phone calls and intake form completions to maximize signed retainer cases.

Ready to scale qualified calls?

Get your campaign diagnostic delivered in 24 hours.

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FAQ

Questions buyers ask before committing

We install negative keyword lists containing terms like 'pro bono', 'free legal aid', 'court forms', 'do it yourself', 'statute text', and 'public defender'.

Yes, we build dedicated personal injury campaigns targeting car accidents, truck accidents, and slip-and-fall cases with specialized intake messaging.

We review all ad text and landing page disclaimers against local bar association rules regarding lawyer advertising and outcome guarantees.

We integrate call tracking and intake form submissions with your legal CRM (e.g. Clio, Lawmatics) to track signed retainer value.

Get Started

Ready to optimize your Google Ads for Lawyers & Law Firms campaigns?

Get a free manual audit of your current ad spend, negative keyword lists, and landing pages.

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