Legal PPC Marketing
Google Ads for Lawyers & Law Firms
We run Google Ads for law firms and attorneys in Canada and the USA seeking high-value case inquiries, consultation bookings, and cleaner cost per signed client.
Primary outcome
We build practice-area-specific campaigns targeting individuals and businesses actively searching for legal representation in personal injury, family law, criminal defense, and corporate law.
What's included
Law firms grow by securing qualified cases in high-value practice areas.
We build Google Ads campaigns for law firms in Canada and the USA that capture high-intent prospects and deliver a steady stream of signed clients.
FAQ
Questions buyers ask before committing
How do you block queries for pro bono or free legal aid?
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We install negative keyword lists containing terms like 'pro bono', 'free legal aid', 'court forms', 'do it yourself', 'statute text', and 'public defender'.
Can you target high-ticket personal injury and motor vehicle accident cases?
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Yes, we build dedicated personal injury campaigns targeting car accidents, truck accidents, and slip-and-fall cases with specialized intake messaging.
How do you ensure compliance with state bar advertising regulations?
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We review all ad text and landing page disclaimers against local bar association rules regarding lawyer advertising and outcome guarantees.
How do you track signed cases back to Google Ads?
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We integrate call tracking and intake form submissions with your legal CRM (e.g. Clio, Lawmatics) to track signed retainer value.
Related services
Other ways we help local service brands grow
Google Ads Management
Legal PPC management designed for law firms seeking high-value case acquisition.
Learn moreLanding Page CRO
High-trust legal landing pages built for immediate intake call conversion.
Learn moreConversion Tracking
Call tracking, intake form measurement, and legal CRM signed-case attribution.
Learn more