Roofing PPC Marketing

Google Ads for Roofers & Roofing Contractors

We run Google Ads for residential and commercial roofing contractors in Canada and the USA wanting full roof replacement estimates, emergency leak repairs, and storm damage leads.

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Primary Outcome

More replacement estimates & storm leads

We build dedicated campaign streams for high-margin roof replacements, storm damage restoration, and emergency roof repairs, connecting estimators directly with property owners.

✓ Full roof replacement vs emergency leak repair campaign separation

✓ Storm response geo-targeting tuned to hail and wind storm tracks

✓ Estimate request landing pages optimized with inspection scheduling tools

✓ Call tracking and booked estimate lead qualification

What's Included & Strategy Breakdown

Roofing contractors build highly profitable operations by securing full roof replacement projects and storm restoration contracts.

We build Google Ads campaigns for roofers in Canada and the USA that keep your estimators busy and your roofing crews working.

Business Fit

Are your roofing ads bringing in requests for $50 shingle patches?

If your roofing business receives web form leads asking for cheap minor repairs or DIY advice, your Google Ads lack project intent qualification. High-margin jobs like full roof replacements, storm restoration, and commercial roofing contracts require dedicated campaigns.

We partner with roofing contractors across North America to generate qualified replacement leads and fill your estimator's calendar.

Our Proven Process

Audit service territory & search query quality

We inspect local search radiuses and negative keywords to stop wasting ad spend on DIY roof repair or cheap patch jobs.

Structure campaigns by roofing service line

We separate high-ticket full roof replacements and storm restoration from minor gutter and patch repair searches.

Scale qualified estimate bookings

We optimize landing pages for instant free roof inspection requests and track scheduled onsite consultations.

Ready to scale qualified calls?

Get your campaign diagnostic delivered in 24 hours.

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FAQ

Questions buyers ask before committing

We set up storm response campaign templates and automated budget alerts that launch immediately when hail or wind storms strike your target service area.

We install negative keyword lists containing terms like 'diy', 'how to patch', 'youtube', 'home depot', 'shingle cost per bundle', and 'cheap'.

Yes, we build dedicated commercial roofing campaigns targeting TPO, EPDM, metal roofing, and commercial building owners.

We track online estimate request forms, phone calls, and connect with your CRM (e.g. AccuLynx, JobNimbus) to measure booked estimates and closed contract revenue.

Get Started

Ready to optimize your Google Ads for Roofers & Roofing Contractors campaigns?

Get a free manual audit of your current ad spend, negative keyword lists, and landing pages.

Book a Strategy Call Request Free Audit