Skip to main content

Hospitality & Travel Marketing

Google Ads for Hospitality & Travel

We run Google Ads for boutique hotels, resorts, tour operators, and travel experiences in Canada and the USA seeking higher direct booking volume and lower commission costs.

Primary outcome

More direct hotel reservations & tour bookings

We build search and travel campaigns targeting tourists and business travelers searching for direct accommodations, resort stays, and local tour experiences.

Direct guest booking vs OTA commission comparison campaign architecture
Geo-targeting tuned to feeder travel markets and origin cities
Google Hotel Ads & Metasearch integration
Direct booking revenue and cost per room reservation tracking

What's included

Hotels and travel operators maximize profitability by capturing direct guest bookings instead of paying third-party commissions.

We build Google Ads campaigns for hospitality brands in Canada and the USA that fill rooms and drive direct booking revenue.

FAQ

Questions buyers ask before committing

How do you prevent OTAs from stealing brand name searches?

+

We set up dedicated Brand Protection campaigns targeting your exact hotel name so your direct booking link appears at the very top of search results.

Can you target travelers in specific feeder cities before their trip?

+

Yes, we target major origin cities and airport hubs with customized ad messaging promoting upcoming getaway packages.

Do you integrate with Google Hotel Ads / Metasearch?

+

Yes, we link your direct booking engine rate feed with Google Hotel Ads so live pricing and availability display directly in Search and Maps.

How do you measure campaign ROI for direct bookings?

+

We track completed online reservations, gross booking revenue, room nights booked, and calculate net return after ad spend.

Related services

Other ways we help local service brands grow

Google Ads Management

Hospitality and travel PPC management focused on direct guest booking growth.

Learn more

Landing Page CRO

High-converting hotel landing pages featuring virtual room tours and seamless reservation booking.

Learn more

Conversion Tracking

Booking engine integration, revenue tracking, and direct vs OTA attribution.

Learn more
Book a call Free audit