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Home Services PPC Marketing

Google Ads for Home Services

We run Google Ads for home service contractors in Canada and the USA wanting urgent service calls, high-ticket replacement jobs, and clean cost per booked appointment.

Primary outcome

More high-margin project calls & booked service leads

We build dedicated campaign streams for emergency contractor calls and high-margin home improvement projects, connecting your technicians directly with local homeowners.

Emergency 24/7 service vs planned replacement project separation
Strict local service radius targeting matching technician territories
Call tracking with front-desk lead qualification and dispatch attribution
Negative keyword protection against DIY repair searches

What's included

Home service contractors rely on a steady flow of urgent repair calls and lucrative replacement projects.

We build Google Ads campaigns for home service companies in Canada and the USA that keep your technicians busy and your trucks dispatched.

FAQ

Questions buyers ask before committing

How do you filter out DIY homeowners looking for repair instructions?

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We install negative keyword lists containing terms like 'diy', 'how to', 'youtube', 'tutorial', 'parts diagram', and 'cheap'.

Can you run campaigns for multi-trade contractor businesses?

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Yes, we build separate campaign structures for each trade branch (HVAC, Plumbing, Electrical, Roofing) with dedicated landing pages.

How do you track phone call leads driven by Google Ads?

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We use dynamic call tracking numbers on your website to log caller duration, location, and exact search keyword attribution.

Do you work with independent contractors and multi-location franchise fleets?

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We work with both independent local service contractors and multi-unit regional home service fleets across North America.

Related services

Other ways we help local service brands grow

Google Ads Management

Home service contractor PPC management focused on call volume and booked jobs.

Learn more

Landing Page CRO

Mobile trade landing pages featuring click-to-call buttons and licensing trust badges.

Learn more

Conversion Tracking

Real-time call tracking and local lead conversion reporting.

Learn more
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